Before we started working together, the business was busy and growing, but it often felt like I was carrying too much. Cash flow was a constant pressure in the background, and I was struggling to set clear boundaries, which started to strain my close relationships. I was overworking, second-guessing myself, and slipping into imposter feelings, like I wasn’t quite worthy of the next level.

What felt heaviest was the mental load and my default to ignore my own needs, work long hours, then feel depleted and frustrated with myself. I could also be very perfectionistic, if I couldn’t do something brilliantly, I questioned whether I should do it at all. I didn’t want to keep running on adrenaline and pushing through. I wanted to lead more strategically, feel steadier in myself, and build a business that was sustainable, not dependent on me constantly holding everything together.

The coaching has been a mix of supportive and stretching in the best way. It’s supportive because you hold a calm, steady space where I can think clearly and be honest. It’s stretching because you don’t let me hide behind busyness or perfectionism. You bring me back to what I actually want and what the business needs from me as a leader.

I didn’t expect how much of the shift would come from changing how I speak to myself and how I respond under pressure. The more I’ve practised self-compassion and pausing before reacting, the more confident and capable I feel, even when the situation is really challenging.

I’m genuinely surprised at how much my emotional capacity has expanded. Things that used to throw me off centre, I now take in my stride.

I’m making more strategic decisions and taking myself more seriously as someone who can handle bigger projects. I’m noticing when I slip into “team against me” mode, the busy fool, overworking, avoiding hard conversations, delaying asking for support, and actively choosing a different response.

I’m also more willing to back myself publicly rather than staying small because it feels safer. On a practical level, I’m getting better at protecting capacity, setting clearer boundaries, and not treating my wellbeing like an optional extra. I’m paying more attention to red flags and my instincts, and I’m quicker to address things directly rather than letting them drag.

In sessions, I feel safe, seen and grounded. You’re warm, but you’re also direct, and that combination really works for me. You ask questions that cut through the noise, and you help me turn insight into action, not just a nice conversation. The personalised affirmation voice recording and continuous availability on Voxer are invaluable.

I’d recommend this to any business owner or leader who looks capable on the outside, but is carrying too much internally. Especially if they’re in a growth phase, dealing with change, or feeling stuck between playing safe and stepping up.

I’d also really recommend it to high-performing women juggling multiple roles, business, motherhood, friendships, leadership, and trying to be everything to everyone. If you’re the person who holds it all together, but you’re tired of running on adrenaline, second-guessing yourself, or feeling like you have to be perfect to be “ready”, this work helps you build a steadier inner foundation.

It’s for people who crave a space that feels safe and supportive, but also honest and stretching, so you actually make different decisions, set better boundaries, and lead in a way that’s sustainable.

At the time, I was having a bit of a mental struggle. Feeling quite overwhelmed with the pace of life and felt like I needed an outlet. I was actually looking into therapy / counseling at the time whilst making some big life decisions, and Alex landed in my life right at the right time. As she said to me back then….’’When the student is ready…..the teacher appears’’ - This couldn’t have been more true.

Life felt a bit messy, I was constantly busy and not really getting anywhere and knew that I wasn’t getting the emotional support from my current business mentorship. I knew I needed a little something more…. And coming across Alex happened to be exactly what I needed, even though I didn’t realise it at first.

The coaching experience was initially quite humbling. To face that a lot of my perceived issues were things that I had created.

I was a problem standing in my own way and it was a huge blindspot.

Although in a different field I am able to identity this….I had never had someone observe, listen and point that out to me before. I had many friction points…..but this is where Alex comes to LIFE. She was able to be blunt but beautiful with the way she supported me, in many aspects, from life decisions, business development and relationships to (internally and externally) 

The biggest breakthrough for me was recognising how my emotions and mental state could easily hijack my working day and therefore my business. I would do things based off of ‘feelings’ vs actual backed up data. Keeping things a lot more simple and showing up for these things was key. Recognising the difference between actual focussed work to drive the business forwards and work that was just work to keep the wheels moving…sometimes at a ridiculous pace. I have far better time management skills, boundaries, and space to operate from my higher self who CHOSES how I show up and respond to situations :)

I always looked forward to my sessions. As a service provider myself…it was the one time in the week where I could get grounded and really reflect what was going on in my world.

To put myself in the driver's seat and to have someone listen, share views, challenge my thoughts and provide reassurance was a weekly blessing. Alex accepted me however I showed up and adjusted the sessions how I was feeling on the day….with regular check ups throughout to make sure the time was serving me with what I needed. I absolutely loved a little breathing exercise, before the session started, getting out of the mind, present and into the body felt really good.

I always left feeling positive and supported :) Being able to contact Alext throughout the week if I had a question (or a meltdown) was also super reassuring. And actually, looking back….I could have utilised this a little more. 

Honestly Alex, you’ve been great! You always knew what to say at the right time and when to be calm and when to call me out but always with compassion. I know it is so hard to sell this to people and to help them realise that this is something that will benefit them in so many ways. 

I am able to be so much more loving of my own little self, more accepting of my family have firmer boundaries and skills to navigate emotions (of others) in relationships too. I look forward to staying in contact and will absolutely send anyone your way, if I sense they may need a bit of your support.

All the best Alex. Thank you again :) 

After taking a break to focus on my family, I found the transition to starting my own business something completely new to me quite challenging. I didn’t have a clear strategy or any business experience and although I felt proud for taking the leap, I often felt lost and unsure where to start.

Working with Alex has been truly life changing, both personally and professionally. Her gentle and encouraging approach made it easy to explore what was holding me back and gave me the confidence to move forward. The process helped me gain clarity, direction and belief in what I could achieve.

Alex has helped me recognise my self worth, build confidence and shift my mindset in such a positive way. I’ve already hit my first monthly target and I now feel excited about growing my business with a renewed sense of focus and belief in myself.

Alex is warm, understanding and incredibly supportive. She has a gentle but effective way of helping you see things from a new perspective and encouraging you to take action. I always felt listened to and supported and her approach really built my confidence.